Advancing Performance

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Brand Ideation & Corporate Identity

An Innovative Solution

We approached this project carefully, as it was our very first undertaking of this scale. To begin, we studied our client’s business to create a focused and effective solution that felt true to the founder's mission of offering a motivational fitness lifestyle rather than just another workout program. For the brand colour palette, we chose a chartreuse green to invigorate a sense of healthy activity combined with an energetic flare that could be easily recognized by their clients. The conceptual photo's we took really helped create a narrative that both challenges the consumer to strive for their personal best while also displaying the instructor as a worthy ambassador of the services he offers. Everything about the House of Sweat brand was meant to inspire and challenge. We loved working with this client, and look forward to collaborating together on many more successful projects in the future.



A Story of Success

Clients often approach Blue Latte with a general idea of what they need, and this project was no different. After an in depth consultation with this client, we learned that his company was no stranger to the sign industry, however after many years in business he felt that it was time to re-energize the brand. We were able to jump right in with our expertise and help the client develop a bold, refreshing image that stayed true to the company's commitment of unparalleled quality and service. We began with a conceptual logo design and felt that the symbolistic meaning associated with a 'Lion' was the perfect narrative to help highlight the company's dominance in their industry while also ensuring loyalty and quality to their customers. Today, their business continues to do exceptionally well, and we’re proud to have been part of the process.

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The Full Package

There's nothing more exciting than when someone approaches our marketing & consulting firm from the infant stage and asks for our guidance on building a company/ brand from scratch. This was the case with Das Brezel Haus - A German inspired gourmet pretzel shop. It was a challenging and adventurous process to create a brand concept that offered "delicious, fresh & fun!"The entrepreneur wanted the quality and freshness of their pretzels to be experienced in every aspect of the brand. We began at the ideation stage where we came up with the company name, logo, concept, brand colours, photos and we also developed innovative strategies that addressed the company's specific marketing goals. The client wanted to show the world that they make the best pretzels, and we believe we helped tell that story in a fun, fresh and delicious way!


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